Marketing, BS

The marketing major includes both descriptive and analytical approaches to marketing. The major provides the student marketing skills for all areas of business. May not be completed with a business administration major with a marketing emphasis.

Program Student Learning Outcomes

• Students will be able to identify marketing concepts and utilize the marketing mix to construct an inventive, engaging, global consumer-oriented strategy. Organizations that create, deliver, and communicate customer value will define the future.  
• Students will be able to analyze the consumer decision-making process needed to design and collect marketing research that is responsive and evaluative of customer satisfaction. 
• Students will be able to create and apply grounded marketing practices in developing and executing a marketing plan that is attentive to consumer satisfaction, organizational success, and positive global citizenship contributions.