Oct 03, 2024

2024-25 Academic Catalog

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2024-25 Academic Catalog

Marketing, Minor

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Requirements

MKT 208 - Marketing Principles 3 Credit(s)
MKT 358 - Consumer Behavior 3 Credit(s)
MKT 363 - Advertising and Integrated Marketing Communications 3 Credit(s)
MKT 479 - Branding 3 Credit(s)

Two of the following: 6 Credits

MKT 315 - Sales Management 3 Credit(s)
MKT 337 - Personal Selling 3 Credit(s)
MKT 414 - New Product Development 3 Credit(s)
MKT 424 - Global Marketing 3 Credit(s)
MKT 451 - Marketing Research 3 Credit(s)
MKT 459 - Contemporary Topics in Marketing 3 Credit(s)
MKT 489 - Social Media Marketing 3 Credit(s)

Total Credits: 18

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