Consumer Analytics Fundamentals Micro-Credential

Requirements

The Consumer Analytics Fundamentals Micro-Credential is designed to provide students with essential skills and knowledge in analyzing consumer behavior and market data. This Micro-Credential integrates coursework in quantitative analysis, marketing principles, and consumer behavior, equipping students with the tools necessary to understand and predict consumer actions, preferences, and trends. Through this interdisciplinary approach, students will learn to apply statistical methods, marketing strategies, and behavioral insights to make informed business decisions that enhance consumer satisfaction and drive organizational success.

• BA 256 - Quantitative Analysis for Business I 3 Credit(s)
• MKT 208 - Marketing Principles 3 Credit(s)
• MKT 358 - Consumer Behavior 3 Credit(s)

Total Credits: 9